Lifestlye Sports concept retail
Dublin Ireland
Sports Retail Store Concept
Designer: Garry Cohn
Design Company: Douglas Wallace
Team: Derek Adams, Adrian Lambe
The project brief was to use design to revitalize this well-established company and quite literally turn it on its head. It was imperative to set Lifestyle Sports apart from its competition and this was accomplished by making the shopping experience like no other seen before. The soaring entrance space literally surrounds the customer with actions that defy gravity. There’s a soccer team playing horizontally on the wall, runners hang from the track on the ceiling and swimmers glide through the air suspended overhead. Today’s shoppers are more sophisticated than ever and the Lifestyle Sports design concept provided a bold shopping experience worth the trip.
Store Front
Entrance
Main Entrance
Display Fixture
Display Fixture
Weight Lifting
Women’s Fitness
Seasonal Display
Escalator Option 1
Escalator Option 2
Escalator Option 3
Upper Level Arrival
Shoes
Upper Level
GAA Sports
Upper Level Display
Sketch of Front Elevation
Sketch of Store Interior
Sketch of Cross Section Through Store
Sketch of long Section Through Store
Sketch of Display Fixture 1
Sketch of Display Fixture 2
Sketch of Pay Point
Sketch of Floor Plan
Hi Garry,
I am an interior design student at Colorado State University. I had a quick question about this concept of yours for Lifestyle Sports. I am not able to find any pictures of the completed project and I was wondering if it was ever built and if you happened to have some you could send to me or else point me in the right direction. I am very intrigued with this bold idea of defying gravity with wall art creating an unforgettable customer experience that will sure to double as a marketing tool.
Thanks so much,
Allison